This course will provide students with the skills required in conducting research for business clients. More specifically, the course will equip the senior business students 'preferably fourth-year' to gather, analyze, and interpret information that links dimensions of the business environment. Using marketing information, students can then identify and define opportunities and issues. Course activities include developing a research proposal, project timelines, data collection techniques, analyzing qualitative and quantitative data, and writing a research report.

Note: Open only to students in the Bachelor of Management program.

Prerequisites: Marketing 223 and 3rd year standing required
Further information: Course availability and times