The research methods and analytical techniques required to support marketing decisions and to assist in the formation of marketing strategies, including new product development, pricing, distribution and sales approaches. Students learn how to use tools to address behavioural, financial, and numerical analysis and how to apply the analysis in business decisions.

Credit Restriction: Credit may be obtained for only one of Marketing 423 or Marketing 223

Prerequisites: Marketing 201 and 2nd year standing required
Further information: Course availability and times