Marketing 420

Marketing 420 MARK420
International Marketing 3 (3-0-0-0)

The ability of organizations to successfully introduce new products and services and thereby penetrate international markets has become a defining strategic challenge. This course examines marketing strategies, plans, approaches, and initiatives utilized by leading international firms to establish and increase global market share and successfully overcome existing and emerging barriers to entry.

Prerequisites: Marketing 201 and 2nd year standing required
Further information: Course availability and times