Marketing 400

Regular university classes run from Sep. 4, 2019 to Dec. 6, 2019
Regular deadline to add/drop: Sep. 11, 2019 12:00pm  
Regular last day to withdraw: Dec. 6, 2019  

Marketing 400 MARK400
Consumer Behaviour 3 (3-0-0-0-0)

Psychological theory and research that is particularly applicable to the understanding of consumer behaviour. How this theory and research in consumer behaviour can be effectively employed in marketing decision-making.

Credit Restriction: Credit may be obtained for only one of Marketing 400 or MARK321

Prerequisites: Marketing 201 and 2nd year standing required
Further information: Course availability and times