Marketing 400

Regular university classes run from Jan. 8, 2020 to Apr. 9, 2020
Regular deadline to add/drop: Jan. 15, 2020 12:00pm
Regular last day to withdraw: Apr. 9, 2020

Marketing 400	MARK400
Consumer Behaviour	3 (3-0-0-0-0)
Psychological theory and research that is particularly applicable to the understanding of consumer behaviour. How this theory and research in consumer behaviour can be effectively employed in marketing decision-making. *Credit Restriction:* Credit may be obtained for only one of Marketing 400 or MARK321 *Prerequisites:* Marketing 201 and 2nd year standing required *Further information:* Course availability and times

Marketing 400

MARK400

Consumer Behaviour

3 (3-0-0-0-0)

Psychological theory and research that is particularly applicable to the understanding of consumer behaviour. How this theory and research in consumer behaviour can be effectively employed in marketing decision-making.

Credit Restriction: Credit may be obtained for only one of Marketing 400 or MARK321

Prerequisites: Marketing 201 and 2nd year standing required
Further information: Course availability and times