Marketing 320

Marketing 320 MARK320
Advertising and Promotion 3 (3-0-0-0)

A focus on the promotional mix with an emphasis on the advertising and promotion functions. The framework used is that of integrated marketing communications. Communications theory and models are studied and related to practical applications. The viewpoint taken is that of the promotions manager, rather than that of the advertising technician.

Prerequisites: Marketing 201 and 2nd year standing required
Further information: Course availability and times