Marketing 300

Regular university classes run from Aug. 31, 2020 to Dec. 4, 2020
Regular deadline to add/drop: Sep. 8, 2020 12:00pm  
Regular last day to withdraw: Dec. 4, 2020  

Marketing 300 MARK300
Strategic Marketing 3 (3-0-0-0-0)

The creative and systematic use of marketing concepts and strategies in the design and evaluation of strategic plans at all levels of the organization. The strategic role of marketing within an organization and its integration with other functional units is studied. Students are expected to develop a working knowledge of a family of strategic marketing planning processes, concepts, methods, and strategies.

Prerequisites: Marketing 201 and 2nd year standing required
Further information: Course availability and times