Marketing 300

Regular university classes run from Sep. 5, 2018 to Dec. 7, 2018
Regular deadline to add/drop: Sep. 12, 2018 12:00pm  
Regular last day to withdraw: Dec. 7, 2018  

Marketing 300 MARK300
Strategic Marketing 3 (3-0-0-0-0)

The creative and systematic use of marketing concepts and strategies in the design and evaluation of strategic plans at all levels of the organization. The strategic role of marketing within an organization and its integration with other functional units is studied. Students are expected to develop a working knowledge of a family of strategic marketing planning processes, concepts, methods, and strategies.

Prerequisites: Marketing 201 and 2nd year standing required
Further information: Course availability and times