Marketing 223

Regular university classes run from Sep. 4, 2019 to Dec. 6, 2019
Regular deadline to add/drop: Sep. 11, 2019 12:00pm  
Regular last day to withdraw: Dec. 6, 2019  

Marketing 223 MARK223
Marketing Research 3 (3-0-0-0-0)

The research methods and analytical techniques required to support marketing decisions and to assist in the formation of marketing strategies, including new product development, pricing, distribution and sales approaches. Students learn how to use tools to address behavioural, financial, and numerical analysis and how to apply the analysis in business decisions.

Credit Restriction: Credit may be obtained for only one of Marketing 223 or Marketing 423

Prerequisites: Marketing 201 and 2nd year standing required
Further information: Course availability and times