Marketing 201

Marketing 201 MARK201
Introduction to Marketing 3 (3-0-0-0)

The fundamental principles of marketing are introduced, including buyer behaviour; identifying, segmenting and targeting markets; the market mix; and strategic marketing.

Credit Restriction: Credit may be obtained for only one of Marketing 201 or MARKT301

Prerequisites: Economics 101 and Economics 102 and 2nd year standing required
Further information: Course availability and times