Marketing 201

Regular university classes run from Sep. 1, 2023 to Dec. 8, 2023
Regular deadline to add/drop: Sep. 8, 2023 12:00pm
Regular last day to withdraw: Nov. 24, 2023

Marketing 201	MARK201
Introduction to Marketing	3 (3-0-0-0-0)
The fundamental principles of marketing are introduced, including buyer behaviour; identifying, segmenting and targeting markets; the market mix; and strategic marketing. *Credit Restriction:* Credit may be obtained for only one of Marketing 201 or MARKT301 *Prerequisites:* Economics 101 and Economics 102 and 2nd year standing required *Corequisites:* Academic Integrity Training 100 *Further information:* Course availability and times

Marketing 201

MARK201

Introduction to Marketing

3 (3-0-0-0-0)

The fundamental principles of marketing are introduced, including buyer behaviour; identifying, segmenting and targeting markets; the market mix; and strategic marketing.

Credit Restriction: Credit may be obtained for only one of Marketing 201 or MARKT301

Prerequisites: Economics 101 and Economics 102 and 2nd year standing required
Corequisites: Academic Integrity Training 100
Further information: Course availability and times