Marketing 201

Regular university classes run from Jan. 8, 2020 to Apr. 9, 2020
Regular deadline to add/drop: Jan. 15, 2020 12:00pm  
Regular last day to withdraw: Apr. 9, 2020  

Marketing 201 MARK201
Introduction to Marketing 3 (3-0-0-0-0)

The fundamental principles of marketing are introduced, including buyer behaviour; identifying, segmenting and targeting markets; the market mix; and strategic marketing.

Credit Restriction: Credit may be obtained for only one of Marketing 201 or MARKT301

Prerequisites: Economics 101 and Economics 102 and 2nd year standing required
Further information: Course availability and times