Business 201 | BUS 201 |
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Introduction to e-Business | 3 (3-0-0-0-0) |
The advent of the Internet and the world wide web has had a profound effect on the ways that firms conduct business. Firms must rethink how they generate and deliver value, as well as how they attract and retain customers. The purpose of this course is to help students develop a broad understanding of the emerging forces that shape e-business. Prerequisites: Business 110 and 2nd year standing required |